Fashion for Africa

Fashion is a universal language spoken across the world, but more so here in South Africa where we not only use it to express who we are and what we feel, but also to express our heritage and where we come from.

When Edcon, South Africa’s largest non-food retailer, and Proudly South Africa celebrated Heritage day through fashion, it was a must see as local fashion icon David Tlale and Edcon Design Innovation Challenge Designers gave us a master class in the art of all things local.

The pieces by the various designers were held in the form of a fashion show at Shine Studios in Braamfontein on 20 September 2017. The Johannesburg city skyline was the perfect background for the event. The runway was ready and all that was needed were the guests.


As the sun went down, guests arrived and we were treated to some delicious refreshments. It was only fitting that the decorations were as truly South African as the evening’s items that were put on display.

Once welcoming speeches were completed, the show started with David Tlale’s range which will be available at Edgars stores in October.




One of the in-house brands of Edgars, Free 2 B U showcased some of the exciting items that will be in stores during the up coming summer months.


The range by Niara by Network, which is available at Jet, had a truly South African feel to it.

Next up, some of the designers from the Edcon Design Innovation Challenge showcased some of their designs. The women’s ranges will be available at selected Edgars stores in November.

Urban Outlaw 69 by Lameez

Court 95 by Maps

Yung Blood Apparel by Kabelo

Helu by Noxi

Scarlet X Haze by Michelle

Bi Parel by Shaylene


KEA.M by Kea

Redemption by Hlengiwe

Ageo by Arnold

The finale was David Tlale’s latest collection which was an absolute showstopper!

A few formalities ended the show after which Proudly South Africa played a video before we ended the night with some dessert.

I support local designers by wearing South African produced items, how about you?

Thank you for reading, and remember to #wearlocal, #supportlocal and be #proudlysouthafrican.

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