The week that was SA Fashion Week SS17

Rosebank, Johannesburg

Imagine being surrounded by fabulous fashionistas, a celebrity here and there and being inundated by the future of fashion in true South African style, that is exactly what the experience was like for me.

I have always been a lover of all things truly South African and with the local talent that was on display and showcased during SA Fashion Week’s Spring Summer ’17 collections, this love grew in leaps and bounds. It was so refreshing to see that all the collections that were on display were as unique as the designers themselves and after seeing these exciting collections, I can’t wait for summer so as to wear these amazing items.

But before I share these awesome collections with you I have to warn you, whoever said that fashion week is a walk in the park, clearly has not attended an entire week of fashion shows. As amazing as the experience is, it can be exhausting, but the organizers of SAFW made sure that there was a beautiful setting in which to recharge, both body and technology, during the shows. Whilst attending a few shows, one gets to know the amazing people that put fashion week together, and you realize how much planning and organizing goes into putting together these collections as well as the displays.

So let’s begin, here are some pics from the shows that I attended.

The Lufthansa 1st class collections consisted of Aya Goods, Aya Velase, Edda Gimnes, Sheila-Madge and Stitch & Steel.

Aya Goods

I love the pop of color and African inspired prints of this collection.

Aya Velase

I love the curved edges on this collection.

Edda Gimnes – Norwegian designer living in London who recently won Germany’s Designer for Tomorrow award

This collection has a playful touch which was quite refreshing to see.


The ruffles add volume and is here to stay for the coming season. The color palette of this collection oozes femininity.

Sheila-Madge – Winner of the Lufthansa 1st class collections

Stitch & Steel


These dresses are ideal for Summer living.

Heart & Heritage

I love the soft colors of this collection.


This collection makes me think of lazy Summer days at the beach.

Anmari Honiball

Judith Atelier


The pleats adds a lovely textured element to these easy to wear items.


Isabel de Villiers

One of my favorite collections! I am crazy about all the colors, variety of fabrics and ruffles that add and extra element to these outfits.

Somerset Jane

Vintage Zionist

This rock inspired collection reminded me of my punk rock days. We were shown that black doesn’t mean boring through different fabrics, ruffle and pleat details.

The SAFW Scouting Menswear in association with GQ Magazine saw De Mil being announced as the winner. Other contestants who had their collections on display included Bayanda Khathini, Leaf Letlhare and Originally Kasified Clothing.

Bayanda Khathini

De Mil

A collection of Eastern inspiration in light fabrics ideal for Summer.

Leaf Letlhare

Originally Kasified Clothing

Rather than have their collections on display during the usual catwalk show, Tiller, No Shade, Pure Moon and Ellen Madie had their collections on display as an installation which saw models as mannequins which was a refreshing take on the show as it allowed the audience to view the collections up close and personal.


I adore the details of this collection.

No Shade

Pure Moon

Ellen Madie

The last evening saw Black Coffee showcasing his Winter 17 collection.

This collection was all about the detail, oversized items, origami inspired designs and layering.

Floyd Avenue

The week was ended by Ephymol and what a showstopper! An absolute amazing way to end an incredible week of fashion.

Once again it was all about the detail and the short suit for men.

For more fabulous collections that were showcased and more on the designers, check out SAFashionWeek.

In case you missed it, check out my Social Media accounts and Facebook Page for videos of the shows.

After seeing these collections, I can’t wait for the SAFWAW17 coming up in October.

Thank you for reading and as always, support local industries.





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