Fashion for Africa

Fashion is a universal language spoken across the world, but more so here in South Africa where we not only use it to express who we are and what we feel, but also to express our heritage and where we come from. When Edcon, South Africa’s largest non-food retailer, and Proudly South Africa celebrated Heritage day through fashion, … More Fashion for Africa

Proudly South African

Press release Proudly South African and Edcon celebrate our heritage through fashion On Wednesday 20 September, just a few days before South Africa celebrates Heritage Day, Edcon and Proudly South African will take the next step in their journey to create awareness about their partnership and highlight the benefits of the buy local campaign in the … More Proudly South African

For Fitness Sake

Women’s Health Fit Night Out – 12 August 2017 Working out for an hour at a time might sound like the logical and normal thing to do for most us. So what would you say to working out on a Saturday afternoon for four hours? Crazy right? On 12 August 2017, 3 000 women gathered … More For Fitness Sake

Big city life

We cannot deny that all aspects of our lives intertwine and affect each other in some way. So what happens when big city life intertwines with township life? Jay Carson is the face of the lifestyle project, Township Rockstar, which is bringing a new perspective to this exact question. The aim of Township Rockstar is to … More Big city life

The Streets are Lit

Yung Blood Apparel  is the brain child of fashion designer Kabelo Legodi, and as seen on the streets of Maboneng, Johannesburg recently, this baby is growing up fast and is definitely a brand to keep an eye on. Kabelo was born and raised in Limpopo and studied fashion design at the Vaal University of Technology.  He draws … More The Streets are Lit

Coming of age

Edcon Design Innovation Challenge – 21 Steps to Retail Diogenes once said that “The foundation of every state is the education of its youth” and educating and empowering the youth is exactly what Edcon aimed to do when they launched their Design Innovation Challenge in September 2016. Not only are these young, up and coming designers being … More Coming of age